Everything you need to know on your media measurement journey, all in one place. Explore articles on incrementality, building an MMM, model validation, vendor selection, operationalizing MMM, and more.

 

This dataset contains anonymised, multi-region marketing and purchase data for close to 100 eCommerce brands to support the advancement and benchmarking of Marketing Mix Modelling techniques. This dataset is suitable for modelling customer acquisition costs (CAC) and return on advertising spend (ROAS) for online-only purchases and digital marketing channels (currently limited to Google, Meta, and Tiktok).

Google’s Meridian – https://developers.google.com/meridian
Meta’s Robyn – https://facebookexperimental.github.io/Robyn/
PyMC Marketing – https://www.pymc-marketing.io/en/stable/