Helping CMOs with better measurement & analytics.
You need to decide which channels to invest marketing dollars in and how much. We can take the guess work out of your decision with marketing mix modeling, experimentation, and advanced analysis.


Experimentation
Facebook claims credit for driving X number of sales. Google paid search claims credit for Y. Google Analytics says something entirely different. If you really want to know how many Incremental sales a channel drove - sales you wouldn't have gotten without that channel - you need to run experiments. Cauzle Analytics can work with you to design and execute experiments and analyze the results to give you confidence in the true value of a channel - the incremental ROI.