Stop guessing, start growing.

Helping CMOs with better Marketing measurement.

You need to decide how much to invest in each marketing channel, and justify it to your CFO. We can take the guess work out of your decision with marketing mix modeling, test & learn programs, and advanced analysis.

Privacy by design

Marketing Mix Modeling

Cookies are going away, privacy regulations are getting more strict, and technology changes are killing any possibility of user-level multi-touch attribution.

If you’re not using Marketing Mix Modeling to make budget decisions, you’re wasting money (you just don’t know where).

Cauzle Analytics can get you started quickly with MMM, including data collection, modeling, and recommendations.

Future Proof

Quick Time to Insight

Balanced Decisions

Josh Pearce

Group Head of Brand Performance, THG

Cauzle Analytics, led by Jim, has been instrumental in transforming our approach to data-driven decision-making. Jim’s expertise in marketing mix modeling was exactly what we needed to uncover actionable insights and optimize our marketing investments. His detailed analysis and clear presentation helped us pinpoint which channels were driving the most impact, allowing us to allocate our budget more effectively and achieve better ROI – proved out by full geo testing that Jim led us through to put the insights into real world practice. Working with Cauzle Analytics has been an outstanding experience, and I highly recommend Jim and his team to anyone looking to elevate their analytics capabilities.

Experimental design

Test & Learn

Facebook claims credit for driving X number of sales. Google paid search claims credit for Y. Google Analytics says something entirely different.

If you really want to know how many Incremental sales a channel drove – sales you wouldn’t have gotten without that channel – you need to run experiments.

Cauzle Analytics can work with you to design and execute experiments and analyze the results to give you confidence in the true value of a channel – the incremental ROI.

Rachel Fox

Marketing Director, Cult Beauty

Working with Jim at Cauzle has unlocked a new way of thinking for the business where last click has been predominantly the route taken to assign value and budget to a marketing channel. At Cult Beauty we are a pureplay e-commerce business so a significant share of our marketing budget goes into areas like Paid Search which is a competitive space with limited audiences and rising costs. Working with Jim has provided us with data that justifies us testing shifts in investment into new areas across more of the consumer purchasing funnel that in turn support our awareness goals where we have seen stagnant brand demand. Really excited for how this shapes our budget long-term and would definitely recommend Jim to any digital first business looking to innovate in increasingly tough market conditions.

Hard questions, thoughtful answers

Advanced Analysis

What’s the predicted customer lifetime value of different segments of your customers? Should you be investing in branded paid search, or is it getting clicks that your organic listing would have gotten anyway? What are the features of your website that are critical for convincing customers to fill out your lead form?

These are tough questions with valuable answers. If you have these kinds of questions but don’t know how to answer them, our data scientists can help. They take pride in answering questions that clients thought couldn’t be answered.

Jamie Atkinson

Marketing Analytics Manager, Myprotein

Our experience with Cauzle Analytics was exceptional from start to finish. Jim’s deep understanding of marketing analytics and mix modelling went beyond just delivering data – it was about turning complex information into clear, actionable insights. The MMM model they built was instrumental in optimizing our marketing strategy for maximum return. Jim’s collaborative nature and thorough follow-through made the entire process seamless. I’d recommend Cauzle Analytics to any business looking to elevate their strategic approach to marketing.

Meet our Clients Partners Friends

Cauzle Analytics has been trusted by companies across industries and across the globe. They rely on us to provide guidance that their bottom lines depend on.